REGENESI EXPANDS DISTRIBUTION IN ITALY AND ABROAD

WRITTEN BY GIANLUCA BOLELLI

Regenesi, the Bolognese brand of recyclable fashion accessories and design objects, recently received the Sustainable Fashion Award at the Monte Carlo Fashion Week, recognition for its commitment to the circular economy. At Pitti Uomo 102, it introduced the ‘Remind’ line and showcased the winter collection ‘Metamorphosis,’ crafted from regenerated velvet made from recycled plastic bottles. CEO Maria Silvia Pazzi highlights collaborations in the beauty sector, transforming old sunscreens into new objects. In 2021, the turnover grew by 300%, driven by increased interest in eco-sustainability. Regenesi aims to expand in the Italian market with a five-year collaboration with the distributor So Simple. The company also launched Regenstech, a startup transforming textile waste into new raw material, garnering interest from fashion and multi-utility brands.

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